5 Proven Dental Marketing Solutions That Will Attract A Steady Flow Of New Dental Patients

new dental patient look online

What Are Some Of The Best Dental Marketing Solutions You Can Use Today?

Marketing plays a vital role to the success of any business and dental practices are no exception. In order to maintain and attract new patients, you need to have a solid dental marketing plan that will trigger your target audience to take immediate action. Dentists are trained to offer dental services to patients. This means that most of them don’t know how to market their services in order to reach to more clients seeking dental services. So do you want to attract new patients to your practice but you don’t know where to start? If yes, then today you have just landed in the right place because in this article, we are going to give you proven dental marketing solutions that will attract steady flow of new patients.

1. Set Up Social Media Pages

About 90% of marketers have confirmed that social media generates immense exposure to their brand. Creating pages in major social media platforms such as Instagram, Facebook and Twitter can expose your brand to millions of people who use social media on a daily basis. Implementing social media strategies will greatly help to improve your brand recognition because you will be engaging directly with your audience. Social media marketing also helps to boost inbound traffic. If you don’t have a solid marketing plan, your inbound traffic will only be limited to your usual patients. Only those who are familiar to your brand are more likely to search for the same keywords that you already rank for. This means that it will be very difficult for someone outside your loyal client circle to find you. However, when you open social media page, engage with your audience and post informative content, you will acquire more clients. In addition to that, social media marketing is also cost effective because signing up and creating a profile is free in almost all social media platform.

accepting new dental patients

2. Optimize Your Website

Optimizing your website will play a big role in helping you reach out to more clients. Unfortunately, most people usually overlook this important marketing strategy. Implementing search engine optimization (SEO) can help your website rank high in major search engines. Statistics have shown that majority of people using search engine are more likely to click on one of the top 5 suggestions on the result page. In addition to that, optimizing your website will also help to improve user experience and usability of the site, a factor that will help drive more traffic. Many people trust search engine. This means that having your dental website rank top on search engine result will increase your website trust. Websites that are well optimized also tend to have higher conversion rates. This is because people who are searching on search engine on certain keywords are usually ready to take an action. Optimizing your dental website will help you reach out to more clients looking for services that you offer.

3. Try Pay Per Click (PPC) Advertising

If you want to get quick influx of new patients, you can consider pay per click advertising. Established online advertising platforms such as Google Adwords allows you to market your services to patients who are searching for a dentist within your locality. To benefit from this marketing platform, all that you need to do is to choose certain keywords, create an ad page then link it to the landing page on your website. However, you will be required to pay for every click on the ad. This marketing strategy is recommended for dentists who have websites that are not ranking well in search engines.

dental ppc

4. Utilize Email Marketing

Getting your audience subscribe to your newsletter can help build your brand. Email addresses are direct line to someone’s life and can be used to remind your client the services that you offer. The main goal of email marketing is to keep your patients up to date with the service that you offer. You can also send them emails to give them dental hygiene tips, make important announcements that is relevant to them, or send them inspirational messages that will trigger them to take an action.

5. Offer outstanding services to boost referrals

The services that you offer will determine if the patient will come back or not. As a professional dentist, it is important to offer quality dental services to your clients so that they can refer other patients to your clinic. In addition to that, you can also come up with referral reward program where you get to reward patient who refer other people to your clinic.

What Is A Integrated Dental Marketing Plan? And How Can It Benefit Your Bottom Line?

Effective Ways to Make an Integrated Dental Marketing a Success

There’s stiff competition in today’s dental industry, so it’s not enough to rely on just the quality and reputation of your practice to attract more patients, as well as to retain the patients. Even though good reputation is still the cornerstone of success, you must think outside the box—especially if you’re a new dentist. Undoubtedly, you’ll need to market your practice effectively in order to prosper. While there are a number of successful marketing strategies for dentists, integrated dental marketing is the most successful approach. It not only build awareness of your practice but also heightens patient loyalty.

How to Increase Your Marketing Results Through Integrated Marketing

Integrated marketing uses a combination of both online and offline tactics to create a sizeable funnel that leads consumers through an engagement process—from interested individuals to potential patients, from potential patients to patients, and from patients to loyal patients. Well, here’s how to go about it:

dentist website search google

1. Create a website

A website should be professionally designed and contain all the information about your practice, and help new patients to locate your services. Let’s face it, prospective clients are increasingly relying on the internet for research and purchasing decisions. So having a website basically widens your operating platform and it’s easy to reach out to patients that may otherwise never know you actually exist.

Note: Your website is the hub of your integrated marketing campaign. Every component in your marketing mix will be designed in a manner that drives prospects to your site; therefore, make sure the site offers easy navigation.

2. Set up social media pages

A strong online presence is crucial for an effective online marketing strategy. You’ll need to take advantage of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Create a business page and ensure that you fill it out accurately with your dental practice information, and then link it to your practice website.

Note:

• Always engage with followers

• Add a high-quality profile photo and cover photo

• In case of negative comments or reviews, reply positively

By posting updates regularly, linking to blogs and articles on your site, and engaging with your followers, you’ll ultimately improve the overall rankings of your website.

3. Implement an in-office referral campaign

Just like any other specialty practice, dentists need a referral base in order to thrive. Getting a new patient as a referral from your satisfied patients requires a relationship-building technique. The best way to go about this is, of course, to always exceeding each patient’s expectations when they come seeking your dental services. Also, don’t feel uncomfortable asking for referrals and just assume the patients you’ve already served will pass along the good words about you to their family and friends.

The more referrals you ask, the more referrals you’ll get.

dental patient referral

4. Launch a Direct Mail Campaign

Direct mailing techniques helps advertise your dental practice by emailing your specifications directly to your target patients based on the zip codes, age, gender, household income, etc. With this technique, you can easily capture those potential patients who are interested in your services and drive them to a customized landing page on your website. Mailers should, however, include special offers and a call to action. Also, try to be as brief as possible and pass accurate information.

5. Try PPC advertising

If your website isn’t ranking well in the search engines, you’ll want to try the Pay per Click Marketing technique. It can be very effective to attract more potential patients right away. Platforms such as Google Adwords allow you to target prospects searching for dental services which are offered around your area. All that you need is to choose the search terms for your ads, create the ad, and then link it to your website.  Then, you only pay when someone clicks on your ad.

6. Don’t forget the office banners, video displays, and brochures

This is a powerful marketing tactic to augment in-office communications and interactions with your patients. It can go a long way in improving patient retention. However, your staffs play an essential part in projecting a positive image and informing patients about the additional services you offer.

7. Get your business in your local newspaper

Be ready to advertise your dental services in local newspapers. It can help you to grab the attention of potential patients seeking your dental services, thus can increase the client base. If you budget is limited utilize the classified ad section as it is much less expensive than the full-page and half-page ads that run in the main sections. Full page ads have been proven very effective however.

There you have it a complete integrated dental marketing plan!

5 Effective Tips On How To Attract More Clients To Your Dental Practice

5 star dental reviews

Got Burning Questions On How To Market Your Dental Practice?

Building a successful dental practice requires money, patience, and hard work. Even more important for your business is your ability to find new clients and keep them coming back for more. Sadly, marketing is a skill that they don’t teach in dental school. But to stand out from your competitors you need to learn how to market your dental practice.

Here are 5 proven strategies that will show you how to market your dental practice

1. Create Your Own Website and Have an Active Online Presence

Having a strong online presence is vital to the success of any business. Building your own website will allow your potential customers to find more about your business, even if they don’t live or work near it. Creating a website is also one of the first steps you need to take to build a strong brand. That’s why your site should include information about your services, discounts, professional certifications, contact information, and ways to schedule an appointment.

However, none of this matter if your site isn’t listed on the first page of Google Results. Using basic Search Engine Optimization (SEO) techniques on your page can help your business grow further by allowing you to target the demographic which is more likely to use your services.

options for advertising

2. Advertise Your Practice in Social Media

Facebook is more than just a site to share pictures of your family. These days many businesses use social media to advertise their services and stay in touch with repeating clients. Creating a Facebook group for your practice requires no effort or knowledge but allows you to share news relating to dentistry, photos of your practice, information about the services you offer, and special deals or discounts that you offer.

Better yet, your Facebook page will allow your patients to leave comments, like, and share a link to your page with people on their friends list. This will help you expose your practice to an increasing number of people, since every comment or like that your followers leave on your page can be seen by their friends on their timeline.

Besides Facebook, other useful social media platforms include:

  • Yelp: The king of reviews and highly trusted by millions of customers.
  •  Google+: A highly-valuable SEO tool for small businesses.
  •  Twitter: The best place where to post new updates, recent news, and more.
  •  Instagram: Great place to show pictures of your practice, staff, and satisfied patients.
  •  YouTube: Ideal for posting video ads about your services.

3. Ask Your Patients to Leave Online Reviews

Asking your patients to review your work on your website and social media accounts is one of the best dental promotions that work. When searching for new businesses, readers are more likely to trust on an experience-based review than in your services’ description page. In fact, surveys show that as much as 90% of customers base their decision to choose a specific business on positive user reviews.

However, you should use this strategy carefully. Most customers won’t bother leaving a review unless they had a negative experience. To counter this trend, you can use creative dental marketing ideas to motivate patients who had a positive experience to leave a review. Offering small incentives like drawing for a small prize or reminding them through text messages can do wonders for your online advertising.

5 star dental reviews

4. Reward Your Patients for Referrals

Patient referrals are all about how to attract new patients to your dental practice. New customers are the lifeblood of every business, which is why your marketing efforts should be geared towards finding how to get more patients into your practice. Even in the 21st century, word of mouth is still one of the most powerful marketing strategies that you can employ. Creating a referral program that rewards your patients for referring new patients is a time-tested method to keep your business growing.

A simple referral method you can use is to hand out cards to your patients and offer them a bonus, like a discount or a dental product, for each friend of them that becomes a new patient. This serves the double purpose of attracting new customers and engaging the old ones to use more of your services.

5. Engage with your Community

The neighbourhood where your clinic is located represents your primary customer base. If you’ve just started working in the area, knowing how to attract patients to a new practice is crucial for the success of your clinic. A common method used by many dental practices is sending newsletters to the neighbours, which advertises their services and makes their brand known among the locals.

Participating in community events is a great way to make yourself known. Taking part in volunteer activities or offering free dental exams to local schools and nursing homes will also build a positive image for your business and put your dental practice on the map.

5 New Dental Marketing Ideas For Dental Practice Success

Looking For New Dental Marketing Ideas For New Patients?

To become successful in the business of dental marketing means developing and creating a “gameplan”. Now, what do I mean by this? Well, it refers to developing a game plan that would help you in doubling new patients in your own dental marketing business. Take note: the more new patients that you have, the more chances of success there will be for you in your business. Developing this idea or strategy is one way to be on top of the dental marketing business.

Dentists Are Not Marketers

dentists are not marketers

If you are a professional in your chosen field that means that you have spent quite the considerable amount of time in training in your field of choice. Dentistry has nothing to do with marketing at all so it is best to leave this part of the business to someone who spent the time learning the ropes to be called a professional. What makes a good dental marketing idea?

Good dental marketing ideas for new patients is one that takes into consideration both your needs and properly addresses the market. It does not necessarily have to be traditional marketing ideas; in this day and age, there are countless ways to take advantage of the internet to deliver your marketing strategy flawlessly. You have to ask yourself a few questions first to determine if the dental marketing idea really is impressive.

So how do you create this new dental marketing idea? You should set goals in order to do this. These goals are for:

(1) the number of new patients you want

(2) the type of patients you want to have

(3) the number of referrals you want to make

(4) the expected worth of each of your patient.

Goal#1: The Number Of New Patients You Want:

In dental marketing, having goals on the number of new patients that you would like to have can be very helpful. Set the number of new patients that you would want to have, for example, in a month. Having this number in mind helps you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then in time, you will be able to add more new patients to those fixed number of patients ( let’s say from 3 patients, you will be able to increase them to 4 or 5 patients in a month).

dentist smiling tooth

Goal#2: The Type of Patients You Want To Have:

Choosing the type of patients that you want to attract can also be very helpful in your dental marketing business. These patients could be from different kinds of status and professions (like lawyers, accountants, engineers, etc.). Having this in mind would help you in setting up the income that you would like to earn in a month; for example, as to how much you would charge for this type of patient who is a certain kind of profession.

Goal#3: The Number of Referrals You Want To Make:

As you satisfy your new patients with your services, chances are the number of patients that you have set for in a month will increase… and this is through their referrals. These referrals are the patient’s friends, relatives, etc. Your patient would tell themselves, “Hey, I’m very satisfied with the services that my dentist is giving me… so I would definitely introduce them to my family and friends!” With this, you surely are able to gain more success in your dental marketing business!

Goal#4: The Expected Worth of Each Your Patient:

Now, you set the expected price for each patient that you have, or what we call the “lifetime value of each of your new patient”. Let’s say for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, etc. This kind of planning in dental marketing can help you set how much income you would have within a month, and also within a year.

dentist expectations

Goal#5: Will it make patients more loyal to you by recall and retention?

A good dental marketing idea will make patients remember you whenever they think of anything remotely connected to having their teeth checked. You should be the go to a person of all your patients without a second thought.
So as you go on with your dental marketing ideas for new patients system, keep these goals in mind. Remember, having a good game plan will always give you success in your business!