Got Burning Questions On How To Market Your Dental Practice?
Building a successful dental practice requires money, patience, and hard work. Even more important for your business is your ability to find new clients and keep them coming back for more. Sadly, marketing is a skill that they don’t teach in dental school. But to stand out from your competitors you need to learn how to market your dental practice.
Here are 5 proven strategies that will show you how to market your dental practice
1. Create Your Own Website and Have an Active Online Presence
Having a strong online presence is vital to the success of any business. Building your own website will allow your potential customers to find more about your business, even if they don’t live or work near it. Creating a website is also one of the first steps you need to take to build a strong brand. That’s why your site should include information about your services, discounts, professional certifications, contact information, and ways to schedule an appointment.
However, none of this matter if your site isn’t listed on the first page of Google Results. Using basic Search Engine Optimization (SEO) techniques on your page can help your business grow further by allowing you to target the demographic which is more likely to use your services.
2. Advertise Your Practice in Social Media
Facebook is more than just a site to share pictures of your family. These days many businesses use social media to advertise their services and stay in touch with repeating clients. Creating a Facebook group for your practice requires no effort or knowledge but allows you to share news relating to dentistry, photos of your practice, information about the services you offer, and special deals or discounts that you offer.
Better yet, your Facebook page will allow your patients to leave comments, like, and share a link to your page with people on their friends list. This will help you expose your practice to an increasing number of people, since every comment or like that your followers leave on your page can be seen by their friends on their timeline.
Besides Facebook, other useful social media platforms include:
- Yelp: The king of reviews and highly trusted by millions of customers.
- Google+: A highly-valuable SEO tool for small businesses.
- Twitter: The best place where to post new updates, recent news, and more.
- Instagram: Great place to show pictures of your practice, staff, and satisfied patients.
- YouTube: Ideal for posting video ads about your services.
3. Ask Your Patients to Leave Online Reviews
Asking your patients to review your work on your website and social media accounts is one of the best dental promotions that work. When searching for new businesses, readers are more likely to trust on an experience-based review than in your services’ description page. In fact, surveys show that as much as 90% of customers base their decision to choose a specific business on positive user reviews.
However, you should use this strategy carefully. Most customers won’t bother leaving a review unless they had a negative experience. To counter this trend, you can use creative dental marketing ideas to motivate patients who had a positive experience to leave a review. Offering small incentives like drawing for a small prize or reminding them through text messages can do wonders for your online advertising.
4. Reward Your Patients for Referrals
Patient referrals are all about how to attract new patients to your dental practice. New customers are the lifeblood of every business, which is why your marketing efforts should be geared towards finding how to get more patients into your practice. Even in the 21st century, word of mouth is still one of the most powerful marketing strategies that you can employ. Creating a referral program that rewards your patients for referring new patients is a time-tested method to keep your business growing.
A simple referral method you can use is to hand out cards to your patients and offer them a bonus, like a discount or a dental product, for each friend of them that becomes a new patient. This serves the double purpose of attracting new customers and engaging the old ones to use more of your services.
5. Engage with your Community
The neighbourhood where your clinic is located represents your primary customer base. If you’ve just started working in the area, knowing how to attract patients to a new practice is crucial for the success of your clinic. A common method used by many dental practices is sending newsletters to the neighbours, which advertises their services and makes their brand known among the locals.
Participating in community events is a great way to make yourself known. Taking part in volunteer activities or offering free dental exams to local schools and nursing homes will also build a positive image for your business and put your dental practice on the map.